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4 Quick and Easy Tools
To Build Customer Loyalty

Taken from Coach's Corner Newsletter,
November 2023 edition

Some top experts in marketing and sales say that customer loyalty is dead - that people aren't willing to commit to a particular business anymore.

I personally think that's a load of BS. Loyalty can absolutely be created - but only if you make enough of an effort to create it in the first place. As soon as your customer sees that you care about him, he will go out of his way to do business with you month after month, year after year.

So how do you build a solid relationship? Well, today I will share with you 4 quick and easy tools to start building solid relationships with your clientele.

Tool #1: Thank you cards

Dale Carnegie said that appreciation is one of man's most foundational needs - and the one that's the least fulfilled. That's why small acts of appreciation like saying thank you for a sale is so immensely powerful

For full effect, don't just send an e-mail. Handwritten notes on a good quality paper using a fine fountain tip pen makes a great impression. If the transactional value is high enough, spring for a small gift as well.

Tool #2: Newsletters

Very powerful, if only people would use them. Newsletters are your first line of defense in your relationship building efforts. They are extremely versatile - serving as a customer retention, referral creation, and sales generation tool.

The key to a good newsletter is to create a special balance of the "sales" content, informative articles and education about your industry or business, as well as a good mix of general lighthearted news.

If you'd like to see an example of a newsletter that sells, write an e-mail to us at info@nobsinvancouver.com - attention Andrea. We'll send one over.

Tool #3: Birthday cards

People love to be recognized on their birthday (even if they don't like to be reminded of their age). Perhaps it goes back to when they were kids with the birthday parties, the cake, the presents and all that.

It's an opportunity to do something nice for them - and move your relationship many steps forward at the same time.

Tool #4: The "satisfaction" phone call
Horribly underused, most people get on the phone only when they want something - not when they want to give something. You can be different. Get into the practice of constantly following up with a friendly "satisfaction" phone call after a sale. Your customers will really appreciate the opportunity to express their opinion.

Implement these tools in your business and you too could soon be enjoying more responsive, more loyal customers.

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Brandon Roe is a highly-paid consultant that specializes in helping small and medium-size business owners get more bang for their marketing buck, especially in difficult economic times. Visit his web site to receive a free special report entitled, How To Double Your Profits In 90 Days or Less. It's available at www.brandonroe.com .

Cathy Clark is a Personal Professional coach with over 7 years experience helping people learn how to utilize the Law of Attraction in their career, business, or just plain Life - get what you want, not what you don't. Cathy can be reached through her website, www.coachingwithcathy.com or by email, cathy@coachingwithcathy.com .


Note: All articles are copyright protected. You have my permission to use any article for your website or printed material as long as it is displayed in its entirety (unedited) including author credits and a link to this website (where applicable). If you have any questions or requests on what you would like us to write about, email Cathy at cathy@coachingwithcathy.com .

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